Slobodan Veljković, known as Coby, is a leading music producer of the new generation with a vast fan base across the region. Born in Belgrade and raised in Prokuplje, Coby has established himself as one of the most influential musical artists in the region over the years.As a prolific music creator, Coby boasts a catalogue of legendary and popular hits spanning a wide spectrum of musical genres. He gained prominence by collaborating with mega stars of the American scene such as Rick Ross and French Montana.In recent years, Coby has been reshaping the landscape of domestic music as a performer. With his authentic singing style deeply rooted in Balkan music, combined with the latest production techniques, his music knows no boundaries. 

Coby gained significant success by writing and producing songs for pop-folk singers like Boban Rajović, Dara Bubamara and Ana Nikolić. As a recording artist he rose to mainstream prominence in 2015, with the single "Ideš za Kanadu" featuring THCF, released for the purposes of the crime documentary series Dosije.Coby has collaborated with numerous acts, including Elitni Odredi, Rasta, Nikolija, Senidah, Jala Brat, Buba Corelli, Sara Jo, Nataša Bekvalac, Bojana Vunturišević and Teodora. His is known for blending hip hop music with the elements of Serbian folk music.Coby's innovative approach to blending hip hop with elements of Serbian folk music has garnered widespread acclaim. His songs often feature his signature watermark, "Coby, jesi li ti radio traku?" (Coby, did you do the track?).In January 2023, Veljković was honored as the first recipient of the Master of Ceremony Award at the Music Awards Ceremony, recognizing his outstanding contributions to the music industry