Born in Belgrade in 1999, Sara spent time in Los Angeles pursuing a modeling career while nurturing an early love for music. As Zoi, she first appeared with "Eto" in 2019, winning "Discovery of the Year" at the annual Vrnjački Karneval. The single’s video was directed by Leonard Firstner and shot on location in Milan. Zoi would follow it up with "Jasno mi je” and “Bez tebe”, the former seeing a memorable debut performance at star aunt Nataša Bekvalac's concert in Belgrade’s Štark Arena. Notable collaborations have included rappers Klinac and YungBude, as well as inspired music video director Ljubba. Since 2021, Zoi has been at work on a debut album, continuing all the while to release fan and radio favorites like "Đavoli", "Nirvana" and "Problem”.