Since its inception in 1999, Bassivity Group has been a cornerstone of the creative and music scene in the Balkans. With its visionary approach, Bassivity has not only nurtured individual talent but has significantly shaped the cultural landscape of the region.
Building on its rich history as Bassivity Music, Bassivity Digital has established itself as a music industry powerhouse. Initially a dedicated hip-hop label, it has grown into a versatile platform that embraces a spectrum of musical genres, successfully navigating the industry for over two decades.
At Bassivity Digital, we take pride in our ability to foster talent and create innovative music and visual art that resonate across generations. Our pride also lies in our versatility to evolve with the industry, maintaining a pioneering presence. We provide an array of services, from artist development and music production to high-end video creation, all while setting new industry standards and fostering a vibrant creative community.
Our extensive catalog represents a rich array of artists from every ex-Yugoslav country. Pioneering in our approach, we were the first record label to publish music across the Balkan region post-turmoil, building bridges through the universal language of music.
Bassivity houses diverse studios dedicated to sound, video, visual effects, and spatial sound. Rooted in Serbia, our team, comprised of skilled local talent, focuses on delivering quality with every project.
Starting with a single, unassuming studio in 1999, Bassivity has steadfastly risen, embracing challenges to become what we are today.
Our eight recording studios are the bedrock of our existence, dedicated to the intricate processes of mixing, mastering, and immersive audio creation. They are spaces where the grit of the creative struggle is embraced, where persistence shapes the air into music.
These studios, our core, are where artistry and perseverance converge to forge soundscapes rich with authenticity and innovation.
Bassivity holds a diverse assembly of talents in the realms of music and digital creation. Our roster features groundbreaking musicians and innovative digital creators, all under our assistance for not only representation but also for comprehensive booking and targeted marketing activities.
Our commitment is to elevate their presence, ensuring their artistic endeavors make a significant impact across various platforms and audiences.
Bassivity has a proven history of orchestrating impactful marketing campaigns and fostering strong collaborations. With a decade's worth of successful projects, our expertise in bringing creative concepts to life has established us as a key player in the marketing arena.
Bassivity specializes in dubbing services, translating and adapting a variety of films into Serbian. From big-name movies to independent animations, we cover the entire process to make sure each film speaks to Serbian audiences while keeping true to the original.
Bassivity Shop
Find all your Bassivity needs in one place! We offer clothing, merchandise, physical releases, vinyls and bundles.
Visit ShopLicensing
Bassivity Music Licensing features a vast catalog of high-quality tracks from a variety of genres, ready to meet the diverse needs of any project. Our extensive selection ensures you find the perfect music to enhance your work, whether for film, TV, advertising, or public performances.
Let's talk!in development and research.
Bassivity.com
Bassivity.com is poised to be an all-encompassing music and video streaming service, complete with its own dedicated application. It aims to curate a unique collection of content that not only spans various genres of music but also delves into the broader cultural and educational aspects associated with these art forms. The platform seeks to offer users an immersive experience by providing access to a wide range of music tracks, videos, documentaries, and educational content designed to enrich the audience's understanding and appreciation of music and its impact on culture and society. Through its user-friendly app, Bassivity.com intends to bring artists and audiences closer together, fostering a vibrant community united by a love for music, culture, and learning.
BassiviTV
BASSIVITY TV is set to launch as an online TV channel, broadcasting the best of Bassivity content 24/7. It will offer a mix of exclusive music videos, live performances, interviews, and cultural documentaries. This platform aims to be a constant source of entertainment and education for a global audience, showcasing a wide array of music and cultural programming around the clock.
Loudpack Zone
Loudpack Zone, founded in 2015, is a pioneering online magazine and cultural portal that quickly cemented its position as a touchstone of local culture. With its finger on the pulse of contemporary trends, it has championed hip-hop culture, also delivering two seasons of groundbreaking YouTube shows. This platform not only showcases but also elevates the voices, talents, and narratives of the hip-hop community, making it an indispensable resource for aficionados.
Bassivity Academy
Bassivity Academy aims to become the first comprehensive music education platform, combining online courses with real-life schooling. Led by industry professionals from Bassivity, it offers a wide range of music-related subjects, designed to equip aspiring musicians with practical skills and theoretical knowledge in a complete learning environment.
Karmakoma
KARMAKOMA emerges as our pioneering limited TV series, delving into the profound and often hidden challenges within the music industry. This narrative journey uncovers the deep-seated struggles, aspirations, and personal stories of artists, offering an introspective look into the complexities that lie beneath the surface of the music scene.
The Last Pirates
“THE LAST PIRATES” marks the first Serbian full-length musical of the new generation. Written by Srđa Anđelić, it humorously tackles the challenges faced by the arts during transitional periods, featuring original songs. This movie aims to blend comedy with insightful commentary on artistic evolution, setting a new standard for Serbian cinematic storytelling.
Gift and Curse
The documentary “Gift and Curse” chronicles the remarkable journey of Slobodan Veljković Coby, tracing his ascent to the pinnacle of regional music over the years. This film aims to complement Coby’s new album, bearing the same title, by offering an intimate look at the challenges and triumphs that have marked his career.
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